There is no disputing the fact that blogging is one of the most popular and powerful mediums of modern age marketing and advertising. Blogging humanizes your brand. And on top of everything else, search engines love valuable content and reward those who produce it. If you want to boost your website’s search engines rankings and want to drive organic traffic, then blogging is longer an option it’s a must-have.
In this article, we are going to highlight some ideas to brilliantly transform your blog as per your business needs.
1. Turn Your Blog into a Customer Care Center
Blog is one amazing platform that can also be utilized as a customer support unit. You can capitalize this opportunity to not only solve the customer’s problems but also answer all those questions that your consumers are asking you on other channels such as emails, phone calls or on social media.
This is your opportunity to increase brand loyalty by direct communication and promote your products and services through informative and knowledgeable posts. It only builds trust but also helps you manage customer support more efficiently.
2. Create Opportunities for Internal Linking
We all know that external links from trusted high ranking sites can boost rankings, but do you know that internal linking can also improve the indexation of your website? When we are talking about SEO, you need to know that internal linking provides the opportunity to earn backlinks for deep content pages of your website.
Blogging offers the potential to create a stable internal linking structure and improves user experience by making your website easier to navigate. This way, your website will not just rank better in SERPs, but the relevant anchor text provides a roadmap for search engines to fully understand the scope of your business and services.
3. Produce Social Media Shares and Backlinks
Social media shares and reach are becoming increasingly important. Some giant social media platforms like Facebook are already competing with search engines in the market. Publishing blog posts and sharing them on popular social media platforms not only increases user engagement and brand reaches but also generates backlinks from traditional sources like other forums, blog, and special interest sites.
You can increase engagement by allowing your customers to comment on your blog posts. You can install WooCommerce Registration Plugin to help your customer logins via fb and other social networks and share it with their network. This is like the icing on the cake, the more high-quality websites you link your content to, the more popular and valuable it becomes for Google.
4. Target Keywords with Blog Posts
With blog posts, you can target potential keywords by writing on hot and trending topics. This is an easy way to capture traffic against a keyword or phrase that is popular and introduce your product or service through internal linking. However, for this strategy to work, you must write articles with catchy headlines and remember, don’t flush your blog with too many keywords. Control the keywords and links cleverly and keyword density must be under 3%.
Evergreen blog posts like “how-to-articles” make great evergreen content that not only helps your website rank quickly but continues to rank well and capture more traffic for months and years to come.
5. Increase Your Sales and Convert New Leads
This is not technically an SEO benefit, but I feel it something to be discussed. Everybody wants more sales. Unique and compelling content is a tool to boost brand awareness and helps you bring in more sales as your brand continuously puts itself front with the help of content and gets more exposed to the potential target audience.
Paul Simmons is an eCommerce web designer works for FMEAddons, a company develops extensions for eCommerce shopping carts such as WordPress, WooCommerce, Magento and many more.